![]() We've seen the level of competitiveness with advertisers in our own competitive set, let alone across other verticals and industries compete for the same eyeballs, the same impressions, the same ad placements, and the tools are still there. So sure, we're all still on Facebook and Instagram and Google, but we've seen ad rates go through the roof. And that's been great for many years, but we're all feeling the pain that's coming from the mass amount of ad dollars that have been shifted into a few key channels and the lack of efficiency that we're now seeing. And it kind of harnesses all of our first party data to gain insights into why consumers are engaging with us as a brand or as a product or a service. We've been able to be really addressable with our advertising spend speaking to very targeted segments of prospects, consumers, et cetera. We've been able to automate and create really solid workflows that are incredibly efficient and getting lots of different channels working together. We've been able to do a lot with much smaller headcounts. So first of all, the reason I think it's important, and I don't think this is going to come as any awakening to any of your listeners, is that over the last 15 years or so with the advancements in targeting and user interfaces and integrations and data tools in our favorite digital channels, namely programmatic and social and search, we've been able to do some pretty amazing things. The way I would frame it is advertisers that have traditionally engaged in the channel or thinking about it differently and advertisers that have not yet leaned in with the channel are starting to get excited about it and seeing results as a result of their investment in the channel and willingness to open their mind and experiment. Sure, and I would say that it's not just returning per se. Tell us why direct mail is sort of returning to or maybe becoming a great tool for brands to use? That's right, folks, we are talking about direct mail on the podcast today. And according to you, the answer may be an old school tactic that's wrapped in a new set of modern marketing capabilities. So we're in a time where everyone, all of our listeners are looking for ways to reach consumers less expensively that cuts through the noise that exists out there, that it's hopefully personalized and best yet optimized. We're really looking forward to having this conversation. ![]() So Dave, thank you so much for coming on the podcast today. Dave Fink, co-founder and CEO of Postie, joined Lauren Livak and me to explain how. It is our old friend direct mail, yes, in a shiny new technology driven suit that is providing strong results, nimble and precise targeting at a reasonable cost. Second, many retailers have begun or boosted their direct channels and have gathered strong first party data on their consumers. One, the increasing cost of digital ads makes that channel obviously more expensive and less performant. Two trends in e-commerce are aligning right now to create a new or renewed channel for acquisition and cross sell. Peter Crosby here from The Digital Shelf Institute. Please register by November 30, 2018.Welcome to Unpacking the Digital Shelf where we explore brand manufacturing in the digital age. For additional information please contact the Society at (631) 476-5742. Raffles and all other proceeds benefit restoration of the Society’s two historical houses. To register, please complete the form linked below and mail with a check to: ![]() Each child will receive a letter from Santa delivered to the home shortly thereafter. 1720 William Miller House for refreshments and caroling led by local high school students. ![]() Postman Pete will bundle the letters for the North Pole! The Society will once again be hosting its annual Postman Pete event on Sunday, Decemfrom 12:30 to 3:30.Ĭhildren are invited to bring their pre-written letters for Santa to the old Miller Place Post Office at 75 North Country Road, Miller Place. Believe it or not, the holiday season is creeping up on us.
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